Sunday, April 10, 2011

Medieval 'Thrones' Unites Thrusts of HBO's Strategy

With its new "Game of Thrones," HBO is digging into the Middle Ages. But the premium pay-TV channel is counting on the fantasy series, which is set against a medieval backdrop, to move it into the future.

"Thrones," the story of a handful of feuding families vying for power over a fictional kingdom, doesn't premiere until Sunday, but it has already become HBO's best-selling property abroad, according to people close to the network.

It also will be the first series in which the network makes available some episodes—before they are televised—through HBO Go, its new streaming-video service. HBO Go offers subscribers free access to HBO's library of movies and original series like "Sex and the City."

Click here to read this article from the Wall Street Journal